Actionable Digital Marketing Blog

The SaaS Sales Metrics You Should Be Tracking
The SaaS Sales Metrics You Should Be Tracking
SaaS Sales

The SaaS Sales Metrics You Should Be Tracking

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Scaling a Software as a Service (SaaS) company is a difficult task. Many young SaaS companies struggle to reach predictable revenue growth and even fewer reach truly reliable profitability. To run a successful SaaS business, you can’t just expect to offer your software through a monthly subscription and watch the success follow. Every successful SaaS …

Here’s How to Optimize Your SaaS Sales Funnel
Here’s How to Optimize Your SaaS Sales Funnel
SaaS Sales

Here’s How to Optimize Your SaaS Sales Funnel

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For SaaS companies, there is nothing more important than working to improve your SaaS sales funnel. Your funnel plays a critical role in your business, ushering visitors toward becoming customers and keeping those customers on board after they begin to use your platform. There is always room to improve, and failing to audit and optimize …

Build A High-Performing SaaS Sales Team
Build A High-Performing SaaS Sales Team
SaaS Sales

Build A High-Performing SaaS Sales Team

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As a founder, you’re probably comfortable with sales. When you live and breathe your product, selling it comes naturally. However, many founders struggle when it comes time to let go of the reins and bring on a sales team to help them scale and expand. There are a few reasons why that is the case. …

What Awesome SaaS Video Marketing Looks Like
What Awesome SaaS Video Marketing Looks Like
SaaS Sales

What Awesome SaaS Video Marketing Looks Like

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In the last decade, we have seen the digital landscape shift significantly. Desktop and laptop usage is down while mobile usage is ever-growing. Just take a look at this graphic that shows the shift in the devices that people use to consume media: The big winner here is mobile, with TV seeing a significant dip. …