Actionable Digital Marketing Blog

Getting to Product-Market Fit: The Art of the Pivot
Getting to Product-Market Fit: The Art of the Pivot
Product

Getting to Product-Market Fit: The Art of the Pivot

Read more

Pivoting, as you may know, is a bit of a buzzword amongst startup founders. You don’t have to spend too long at an entrepreneur meetup group, before you start to be bombarded by people telling you of their plans to ‘Pivot.’ So, odds are, you’re familiar with the term. But do you know what it …

5 Ways Of Making Your Startup More Sustainable [Guest Post]
5 Ways Of Making Your Startup More Sustainable [Guest Post]
Product

5 Ways Of Making Your Startup More Sustainable [Guest Post]

Read more

All of us have a fair idea that startups play an integral part in the world’s economics, but here is a fun fact – 90% of startups FAIL! To fail is not a crime; to not know the reason why you failed is definitely one. Instead of looking at the failures, let’s look at the …

How Smart Startups are Redefining the User Onboarding Experience
How Smart Startups are Redefining the User Onboarding Experience
Product

How Smart Startups are Redefining the User Onboarding Experience

Read more

Anyone who’s ever been set-up on a blind date before knows the pressures of a successful user onboarding experience. You’re sitting at a restaurant you can’t afford across from a complete stranger – could be the love of your life, could be a serial killer (that’s why they’re single!) – trying to make the best …

Everything You Need to Know About Chatbots
Everything You Need to Know About Chatbots
Product

Everything You Need to Know About Chatbots

Read more

Chances are pretty high that you’ve talked to a chatbot at least once in your life. If you’ve ever asked Siri a question, gone shopping through Kik, or requested directions from Cortana, you’ve stepped into the world of chatbots. And while chatbots are great for consumers, they’re downright AMAZING for brands. Bots fulfil all kinds …