Actionable Digital Marketing Blog

Māori-Chinese Business Opportunities Are GROWING
Māori-Chinese Business Opportunities Are GROWING
New Markets

Māori-Chinese Business Opportunities Are GROWING

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There’s undeniable mutual respect when Māori and Chinese enterprises do business together. I’ve felt it myself when working over in Shanghai. There is just something special between the two cultures that cultivate a bond and trust which can be channeled into building strong business partnerships. With the value of the Māori economy increasing to an …

What’s The Future For Māori Business?
What’s The Future For Māori Business?
New Markets

What’s The Future For Māori Business?

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Over the last 25 years, government and iwi have been working to acknowledge the mess of historical grievances the Treaty of Waitangi left in its wake. Many iwi have finally been able to reclaim land, and have reached settlements that make way for some pretty big opportunities for Māori in business. I’m seriously proud of …

Cross-Border E-Commerce: The Clock Is Ticking
Cross-Border E-Commerce: The Clock Is Ticking
New Markets

Cross-Border E-Commerce: The Clock Is Ticking

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New Year’s Eve 2018 might go down in history as the day that Kiwi businesses were cut off from China, with new cross-border e-commerce (CBEC) regulations set to hit on December 31. Or, then again, it might not… There’s plenty of scaremongering going on around China’s new tax reforms, but not a whole lot of …

The KEY to Unlocking the Chinese E-commerce Market
The KEY to Unlocking the Chinese E-commerce Market
New Markets

The KEY to Unlocking the Chinese E-commerce Market

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When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you understand these differences and adapt your marketing strategy accordingly. After all, as a legitimate business in the Western world, you wouldn’t be seen dead trying to …