Actionable Digital Marketing Blog

Understand Your Customers BETTER – By Using Practical Buyer Personas
Understand Your Customers BETTER – By Using Practical Buyer Personas
Marketing

Understand Your Customers BETTER – By Using Practical Buyer Personas

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If you’ve been involved in marketing for more than two minutes, chances are you’ve come across a buyer persona before. Here’s the thing: These revered, crystal-ball-esque documents are stopping your marketing from actually going anywhere. What you need is a practical persona—a fresh, tangible representation of who your customer is, that can be used to …

Daigou Are Not All They’re Cracked Up To Be
Daigou Are Not All They’re Cracked Up To Be
Marketing

Daigou Are Not All They’re Cracked Up To Be

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Everyone knows how hard getting into the Chinese market is. That’s why so many enter via the ‘Grey Wall of China’ – a series of grey channels or ‘daigou’ that act as a way to avoid protectionist regulations and get in front of the Chinese market. It’s an easy, quick way into the market – …

Have A Heart To Heart With Customers Through Storyselling
Have A Heart To Heart With Customers Through Storyselling
Marketing

Have A Heart To Heart With Customers Through Storyselling

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Okay, big confession – this article isn’t really ALL about storyselling. Or rather, it is, but it’s also about how the hell we can get rid of some old marketing notions and make storyselling a bigger part of what we do as marketers. How can we step into a future where digital marketing has an …

Chinese Internet Vs Western Internet – What Businesses Need to Know
Chinese Internet Vs Western Internet – What Businesses Need to Know
Marketing

Chinese Internet Vs Western Internet – What Businesses Need to Know

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So, you’re going to crack the Chinese market, huh? Grab yourself a 0.0001% slice of that pie and be set for life… Yeah well, that’s the dream. Trouble is, there are a few steps between deciding to expand your business into China, and fulfilling that dream. One of the very first steps is understanding the …