Actionable Digital Marketing Blog

Horizontal vs Vertical Growth Strategy
Horizontal vs Vertical Growth Strategy
Marketing

Horizontal vs Vertical Growth Strategy

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Is it better to focus your attention on a general audience or a specific niche? That’s the question at the center of the debate between horizontal and vertical distribution (and one that isn’t exactly easy to answer!) The idea of the two distribution models exists across any number of different fields. From the tech world …

Predict The Future With Marketing Automation
Predict The Future With Marketing Automation
Marketing

Predict The Future With Marketing Automation

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When working with SaaS companies, we hear the same thing over and over: “Our marketing is a mess! We jump from one deal to another but can’t seem to make any progress with sales!” As the CEO or the head of marketing, your KPI should be measured by how much time you spend strategizing and …

What YOU Need To Know About Marketing Pop-Ups
What YOU Need To Know About Marketing Pop-Ups
Marketing

What YOU Need To Know About Marketing Pop-Ups

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Hold on a second; let me close this opt-in form that just popped up…There. Now, where were we? Oh, that’s right: Pop-ups. Opt-ins. Overlays. Lightboxes. Exit-intent technology. Digital marketing Venus Flytrap! Whatever you choose to call them, the reality is that you’ll come across one of these pesky critters at least several times during a …

72 Marketing Blogs You Should Be Reading
72 Marketing Blogs You Should Be Reading
Marketing

72 Marketing Blogs You Should Be Reading

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With the rapid pace of change in online marketing, reading only a handful of blogs won’t keep you in the ever-growing loop. For the latest marketing trends, best practices and current events, you need to keep up with a wide variety of sharp-shooting bloggers. Luckily, we keep an eye on the marketing crusaders around here, …