Actionable Digital Marketing Blog

How Conversational Marketing is Revolutionizing Businesses
How Conversational Marketing is Revolutionizing Businesses
Marketing

How Conversational Marketing is Revolutionizing Businesses

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It’s not often I can sit here and say that some ‘buzzword’ has significantly changed the way Rocketshp does business in a short period of time. But when it comes to conversational marketing, I can. About a year ago, Rocketshp began exploring the idea of conversational marketing. We met with the team at Drift, heard …

Can Artificial Intelligence Replace The Content Writer?
Can Artificial Intelligence Replace The Content Writer?
Marketing

Can Artificial Intelligence Replace The Content Writer?

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Ah, AI. The thing that’s going to take all our jobs and make sure we’re all enslaved by machines in a hundred years. Tax accountants will be obsolete, fast food cooks will be replaced by robots, and journalists will be left crying into their keyboards thanks to AI content taking over. At least that’s what …

How Businesses SHOULD Use WeChat to Sell More in China
How Businesses SHOULD Use WeChat to Sell More in China
Marketing

How Businesses SHOULD Use WeChat to Sell More in China

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At its core, doing business is about connecting with people. Your business may have the best product, or the most flawless service, yet if you’re failing to connect with the target market, all of this is beside the point. It follows then, that if you’re looking to sell to Chinese buyers, you need to understand …

Understand Your Customers BETTER – By Using Practical Buyer Personas
Understand Your Customers BETTER – By Using Practical Buyer Personas
Marketing

Understand Your Customers BETTER – By Using Practical Buyer Personas

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If you’ve been involved in marketing for more than two minutes, chances are you’ve come across a buyer persona before. Here’s the thing: These revered, crystal-ball-esque documents are stopping your marketing from actually going anywhere. What you need is a practical persona—a fresh, tangible representation of who your customer is, that can be used to …