Actionable Digital Marketing Blog

5 Ways To Market Your Business During the Offseason
5 Ways To Market Your Business During the Offseason
Marketing

5 Ways To Market Your Business During the Offseason

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The dreaded offseason is a reality for many businesses. From ice cream shops to ski resorts, there comes a time each year when seasonal businesses experience lower than usual sales. However, with the right strategy in place, this dip in traffic could be seriously beneficial to your seasonal business. In fact, the offseason is the …

The Name’s Marketing… Conversational Marketing
The Name’s Marketing… Conversational Marketing
Marketing

The Name’s Marketing… Conversational Marketing

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It’s not often I can sit here and say that some ‘buzzword’ has significantly changed the way Rocketshp does business in a short period of time. But when it comes to conversational marketing, I can. About a year ago, Rocketshp began exploring the idea of conversational marketing. We met with the team at Drift, heard …

How Brands Use VR to Stand Out From Their Competition
How Brands Use VR to Stand Out From Their Competition
Marketing

How Brands Use VR to Stand Out From Their Competition

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Virtual reality isn’t future tech reserved for your favorite sci-fi films anymore. Over the past few years, VR has made enormous gains as more companies invest R&D budgets into the technology. For years, the tech was seen as an interesting platform but ultimately a novelty among both companies and consumers. As more accessible tech — …

Generate B2B Leads…With YouTube!
Generate B2B Leads…With YouTube!
Marketing

Generate B2B Leads…With YouTube!

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Digital video is an increasingly popular platform. According to a survey by Animoto, 76 percent of all millennials with a YouTube account follow at least one brand. For the younger generations, digital video and specifically YouTube are supplanting television as the preferred platform for video entertainment. YouTube already reaches more 18-49 year-olds than broadcast TV …