Before the digital age, companies were left to guess what consumers were doing, what they chose, why they chose it, how they chose it, etc. But now?
Now the guessing game is over… market validation is evolving.
Data allow us to know everything we ever needed to know about consumers… almost to a creepy degree, but HEY, it benefits both companies AND consumers!
Consumers aren’t hit with marketing they don’t care about and companies are able to serve consumers better messages, products, and services.
A car dealership can now target a soccer mom who just welcomed a new addition to the family and needs a roomier vehicle. THAT’S the power of market validation.
ROCKETSHP CEO, Gabriel Walker explains this in an incredibly informative video about how market validation is evolving.