Track Which LinkedIn Users Visit Your Website
How to Identify the People Visiting Your Site
LinkedIn is a powerful social network that is often underutilized in growth hacking circles and is often ignored by SaaS startups in favour of other networks. However, LinkedIn provides a lot of interesting options for acquiring customers. With a user base of 330+ million professionals, you would be foolish to ignore this as a growth hacker.
One unique feature of this network is the ability to track other LinkedIn users who view your profile. This is something that neither Facebook nor Twitter provide. As a growth hacker, you definitely want to make use of this.
One way of ‘hacking’ this feature is by implementing a bit of code on your website that allows you to see which LinkedIn users visited. For this to work, the user has to be logged in to their account and you need to have a paid LinkedIn Premium account. With these two conditions met, you could have a very powerful tool in your marketing arsenal.
Just Hack It:
- Register for a LinkedIn Premium account. The cheapest option is the ‘Job Seeker’ account, which still lets you see who’s viewed your profile
- Add the following HTML code somewhere into the <body> tag of your page: “<img src=”https://www.linkedin.com/profile/view?authToken=XXauthType=name&id=XX” />
- Here, XX represents your LinkedIn ID page
- Now logged in LinkedIn users who visit your website will show up in your profile on the “Who’s Viewed Your Profile” page. Magic!