If you want to produce a dramatic uptick in users and monthly recurring revenue, you may want to consider setting up some Facebook Remarketing campaigns.
When implemented properly, Facebook Remarketing campaigns can provide insane levels of ROI that’ll dwarf what you’d otherwise be able to achieve with a paid traffic campaign.
Remarketing in and of itself is powerful – in fact that website visitors who are remarketed to are 70% more likely to convert!
Why? Because it’s relevant marketing and marketing that’s relevant, produces results.
If you’re want to learn how you can use Facebook Remarketing to help grow your SAAS business, you’re in luck.
That’s because in this post, we’re going to take a look at how SAAS companies specifically, can make use of Facebook Remarketing.
We’ll cover exactly how Facebook Remarketing works as well as specific strategies that can implement right now.
By the end of this post, you’ll understand how you can affordably use Facebook Remarketing in order to get more users and thereby boost monthly recurring revenues.
Download the Facebook Remarketing Guide Checklist:
What is Facebook Remarketing and how does it work?
With Facebook remarketing you can show ads to people, based on how they’ve already interacted with your brand.
Say someone visits your website or uses your app – you can single out this individual and then later show them an ad on Facebook, using remarketing.
More often than not, you’ll use remarketing ads to prompt people to take a certain action that they ‘should’ve taken’ earlier.
For instance, imagine someone has visited your pricing page, but didn’t buy.
Using a Facebook Remarketing ad, you can nudge this specific individual closer to purchasing by showing them an ad whilst they’re browsing Facebook.
Keep in mind that there are a TON of applications when it comes to remarketing and we’ll cover some clever applications for SAAS related remarketing later.
For now, however, let’s just quickly take a look at overall mechanism behind Facebook Remarketing.
There are essentially three ‘moving parts’ when it comes to Facebook Remarketing:
- The Pixel
- The Custom Audience
- The ad
The Pixel (otherwise known as a Facebook Pixel), is the thing that keeps track of who visits your site – and what they do when they’re visiting.
The Custom Audience relates to the specific group of people you want to show remarketing ads to.
Facebook obtains data for Custom Audiences, using the ‘Tracking Pixel,’ data that you provide or it’s own data.
Facebook allows for you to set the parameters of a Custom Audience and will populate the list, based on what you suggest.
For instance, you can make it so that people are added to your Custom Audience when they view your pricing page, but do not buy.
Broadly speaking, there are four types of Custom Audiences you can create –
What you pick will depend on what your goals are, as well as what you actually have the capacity to do.
Lastly, there’s the ad.
When you’re running remarketing campaigns you’ll want to create custom ads that are designed to persuade the Custom Audience you’re remarketing to. You can’t just use the same ad for everyone, as doing so will result in subpar engagement and therefore reduced ROI.
Okay, so now that we’ve covered what Facebook Remarketing is, let’s take a look at how you can actually set up a Facebook Remarketing campaign.
How to setup Facebook Remarketing campaigns
This section is going to be the most technical part of the post.
So if you don’t consider yourself a techie, you might want to reach out to a freelancer on Upwork.
Either way, let’s take a look at some of the basics of setting up Facebook Remarketing campaigns.
First things first, you need to setup your tracking, so that Facebook can populate your Custom Audiences.
If you’re looking to track people who visit your website, then you’ll need to install something known as a ‘Facebook Pixel’ within the code of your site.
To do this, go to the , of your Facebook Account.
This can be found in the ‘Audiences’ category.
You’ll then see this page. Here, you need to click on ‘Create a Pixel.’
Give your Pixel a name and then click ‘Next.’
On the next page, you’re given the option of how you want to install the Pixel.
For most, especially when it comes to SAAS related websites, the second option of ‘Copy and Paste’ is is the best one to go with.
Once you’ve selected that option, you’ll then be shown your ‘Pixel code.’
You’ll need to insert this code within the ‘Header tags’ of your website’s code.
Though before you do this, scroll down a little bit and make sure that ‘Advanced Matching’ is selected.
If you’d like to know how to do install the Pixel code for your website platform specifically, Facebook has provided a guide here.
Upon clicking ‘Next’, you’ll then be given the chance to install ‘Event codes.’
These codes are designed to keep track of certain events that have been triggered on your site. Such events might include a ‘Purchase’ or if someone becomes a ‘lead.’
Installing these codes is a good idea, because doing so will let you know which campaigns are produced what results – making it easier to track conversions.
The image below, shows where you would insert an ‘Event’ code in relation to your website code.
There’s also the option of creating your own ‘Event’ code.
This can be a good idea if you want to track something unique to your website.
If you want to track certain events that don’t lead to a new web page being loaded (such as a button press), then you’ll need to use the format shown below.
In any case once you’ve installed your Pixel, you’ll then need to wait until Facebook registers it as ‘active.’
Once it is ‘Active,’ Facebook will be able to track who’s visiting your site and what actions they are taking.
Setting up FB remarketing for Apps
A lot of SAAS companies have apps and so if you’re company is the same, you’ll want to keep track of how people are using your app, so that you can remarket to these individuals when they’re on Facebook.
The process of setting up remarketing for an app can be somewhat more complex than what we’ve covered already.
If you don’t find yourself to be someone who handles technical stuff very well, then consider asking your app developer for a hand, or again, consider reaching out to someone on upwork.com.
Moving on…Here’s a general overview of how you can set up remarketing for your apps.
First, you need to ‘add your app to Facebook.’
You can do that by visting – https://developers.facebook.com/quickstarts/.
When there, you then need to select the relevant platform for your app.
You’ll then be asked to add your app.
Once you’ve done so, you’ll then be provided with some step by step instructions, of which will help ensure that Facebook is fully integrated within your app.
Go through this setup process, and follow all the steps mentioned.
Note: You’ll also be provided with the chance to set up events in this section too, as shown here –
Facebook will provide you with code segments that you’ll need to input into your app, should you want to track events.
It is worth making use of app ‘Event’ codes because by using them, it becomes easier to specify who you later want to remarket to.
You then need to link your Facebook Ad account with this app.
You can do that by visiting the ‘app dashboard’ of which can be found here – https://developers.facebook.com/apps/.
Once there click on your app.
You then need to click on the ‘Advanced’ option, under the ‘Settings’ area.
Then input your ‘Ad Account ID.’
You can find this within the Facebook Ads manager dashboard.
Once done, click on ‘Save Changes.’
You can verify that everything has been set up properly by using this verification tool – https://developers.facebook.com/tools/app-ads-helper/.
Now let’s take a look at how SAAS companies can actually make use of remarketing.
5 Ways SAAS companies can implement Facebook Remarketing
Okay, so now that we’ve covered how you can actually set up remarketing campaigns, let’s look at some interesting ways you can use such campaigns, to bolster the growth of your SAAS company.
#1 – Converting People who Look at your Pricing Page but Don’t Buy
This strategy allows for you to convert people who might not have otherwise purchased from you, thereby allowing for you to capture what would have been considered ‘lost revenue.’
Note: When running remarketing ads to ‘non-buyers’ you’ll want to create ads that use different ‘angles of persuasion.’
There are likely going to be a wide variety of reasons as to why people didn’t buy from you, after having checked out your pricing page.
Sure they might not buy because of price, but they could also be put off a whole host of other things too.
By creating a variety of remarketing ads that persuade in different ways, you’ll be in a better position to cover the broad spectrum of objections that someone might have, in relation to investing in your solution.
Here are some ads that show how that can be done.
Though some of these ads are from AdWords remarketing campaigns, they still help to showcase the point being made.
As you can see, these ads all aim to get people to sign up for a ‘free account.’ However, they try to convince people to do so, by using different approaches.
One ad makes use of a testimonial whilst another uses comedy. One ad makes a big point that ‘insightly’ is the ‘#1 CRM tool.’
The objections that people have towards your solution are going to vary depending on what it is that you offer.
Keeping that in mind, here are some common objections that you can review in order to help guide your ad creation efforts –
- Ongoing support
- Time to implement the tool/time to learn how it is used
- Trust/lack of social proof
- Lack of exposure to ‘success stories.’
If you can address these issues within your remarketing ads, you’ll be better positioned when it comes to convincing someone who was close to buying from you, but then decided not to.
For example, here’s an example of a Facebook Remarketing ad from Hubspot, that tackles an objection related to ‘implementation time.’
This ad is effective because it clearly demonstrates why the solution provided by Hubspot is quick to set up and can actually save a lot of time in the long term.
If someone had an objection related to implementation time, this ad would be effective at convincing them otherwise.
Here’s how you can set up such a campaign.
Go the ‘Audiences’ section with the Ad Manager.
Then, click on ‘Create Audience’ and select ‘Custom Audience.’
You’ll then be shown the following ‘pop-up.’ Here you want to select the ‘Website traffic’ option.
When you select this option, you’re then able to pick what ‘kind’ of website traffic you want to track.
For a remarketing campaign that has the goal of converting non-buyers who viewed the pricing page, the ‘People who visit specific web pages but not others’ can be a good one to go with.
When you pick this option, you’re then shown the URLs you want to include and the URLS you want to exclude.
In order to make this work properly, you need to think about a URL that only paying customers will see. You then want to exclude this URL.
By excluding a URL that only paying customers will see, you’re creating an Audience of people that looked at the pricing page, but did not become customers.
So for example, I might exclude the ‘thank you’ page that people see, when they complete a purchase.
Also by excluding this URL, you’re ensuring that existing, new, customers aren’t shown your remarketing ads after they do decide to buy from you.
You then need to give your Audience a name.
It is essential that you use a detailed name for the Audience, so that you can easily understand the purpose and potential benefits of showing ads to this Audience later.
If you want to create remarketing ads for this Audience, all you have to do is select the Audience when setting up the targeting for your ad.
#2 – Converting Free Trial Customers into Paying Customers
You can also use remarketing to reactivate people who’ve signed up for your free trial, but then let it expire and have yet to buy from you.
Here’s an example of an ad that shows you how this can be done.
As shown in this ad, it can often be a good idea to include something that will help sweeten the deal.
In this case, it’s a 20% discount and that is something that can work well for many SAAS ventures.
If you want to set an ad up like this, all you need to do have a similar setup as above.
This time however, you’ll want to exclude a URL that a paying customer will see, but to include a URL that only trial users will see.
As before, setting things up this way will also ensure that existing paying customers aren’t shown the ad, should they decide to reactivate their account.
# 3 – Move People Along the ‘Buyer’s Journey’
Before people buy from you, they’re going to go through a sequence of events that will shape their final purchasing decision.
This sequence of events is often referred to as the Buyer’s Journey.
If people aren’t seriously looking to solve the pain point your product deals with, they’re going to spend a lot of time in these different stages.
These individuals, in effect, represent revenue that is ‘up for grabs,’ as all you need to do is convince them that they’re problem shouldn’t be ignored and that it needs solving.
Using remarketing campaigns, you can speed up the amount of time people will spend going through each stage of the Buyer’s Journey.
This is opposed to them not prioritising the problem at hand and putting off the decision to fix the pain point that led to them interacting with your brand in the first place.
Here’s an overview of the Buyer’s Journey and how it generally works.
As shown above, these events can be categorized into three stages –
Now, with remarketing, you’re mainly focusing on the Consideration stage and the Decision stage. That’s because the nature of remarketing campaigns means you’re showing ads to people who are already aware of you – after all that’s why you can retarget them.
With the Consideration stage, you want to show people that their pain point is worth fixing and that your solution is the right way to address this pain point.
A great way to do this, is with the help of case studies, or content that explains how your solution works and the benefits it can deliver. You’ll also want to draw attention to the risks of inaction.
When setting up remarketing campaigns for this stage, you’ll want to look into showing ads to people who have generally interacted with your brand in some way or another.
So you may, for instance, retarget people who’ve read a blog post on your site.
With the Decision stage, you’re trying to convince people that are in the final stages of their research.
Potential customers are looking at other SAAS solutions and they’re not fully sure which one to decide on. They’re pretty much ready to buy, but they’re not guaranteed to buy from you.
Using Facebook Remarketing ads, however, you can provide them with content or an experience that helps convince them that your solution is the right one for them.
In this stage it can be a good idea to show people remarketing ads that offer them free trials.
You might also want to promote content that compares your solution to competitors, of which showcases why your offering is best.
If you want to reach people in this stage, consider remarketing to people who have –
- Looked at your pricing page
- Viewed testimonials
- Used a product demo
- Downloaded PDF’s
#4 Upsell Existing Customers or turn Freemium users into Paid Users
It may be the case that your company has now decided to provide another package, of which has a new feature. You can use Facebook Remarketing to advertise this feature to existing customers, helping to raise sales.
An easy way to do this, is by simply showing ads to people based on their email address.
The general process here is to… Obtain the email addresses of your paying customers, upload them into Facebook and then remarket to them.
To do achieve that, simply use the approach used earlier, in relation to creating a ‘Custom Audience.’ This time however, select the ‘Customer file’ option.
Then select the ‘Choose a file or copy and paste data’ option.
Then input the relevant customer email data into the next section.
You could also use this approach to upgrade people who are making use of your ‘freemium’ package.
You can target these individuals, using the same approach we’ve covered earlier.
#5 Generate Revenue from Mobile App Users
This relates specifically to people who might be using your app.
You may want to use this approach if have a free app and you want people to use the paid option. Alternatively you might want to encourage app users to upgrade their account to the next level.
To run remarketing campaigns directed towards app users, simply go through the Custom Audience creation process, but this time select the ‘App activity’ option.
You then need to adjust the settings so that your ads are shown to the right people.
Above you can see an example of how you can remarket to people, of whom are considered ‘highly active’ app users.
Highly active app users are probably getting a lot of utility from the app, hence why they’re using it a lot. As a result, these individuals are probably the most likely to take you up on any paid offering.
Like before, to advertise to this ‘Custom Audience’ just select it when setting up the targeting, for your ads.
Remarketing based on Facebook Engagement
There is also the option to retarget people based on their engagement with your brand directly on Facebook.
Whilst we could bundle this section with the one above, it’s worth separating the two.
That’s because remarketing based on Facebook activity, is fairly novel and so often requires a different approach.
So with that being said, let’s take a look two key ways you can make use of this feature.
#1 – Remarketing to People Based on their Interactions with Your Facebook Videos
If you don’t have any videos on Facebook, or you don’t have a large Audience on Facebook of whom can watch your videos, you might want to run some Facebook Video Ads so you can quickly build a list of highly relevant people you can remarket.
Though we’re not going to talk about all of the ways use Facebook video ads, here are useful ‘formats’ you can use nonetheless, should you want to run quickly set up some video campaigns of your own –
- Product demos
- Case studies
- Customer testimonials
- Explainer videos
You don’t even have to run these videos as ads, and you may just want to upload them to your Facebook Page.
Facebook provides us with two key capabilities, when it comes to remarketing to people who’ve viewed uploaded videos –
- The ability to retarget people based on how much of the video they’ve viewed
- The ability to retarget people using ad formats other than video
Because you can retarget people, based on how much of your video they’ve viewed, you’re able to create remarketing Audiences of people that could be considered to be highly interested and engaged, in what you have to offer.
Someone who sticks around to watch 75% or even 95% of a video, is likely to respond to much better when presented with remarketing ads, than someone who has only watched 10%.
After all, the people who watched 75% or more of a video stuck around for a reason. Facebook has plenty of distractions to offer, but the fact that they watched your video for that long, let’s you know that they’re interested.
Secondly, because you’re not limited to just showing these people video ads again, means that you’re free to use other means of content to persuade them.
You could perhaps retarget these people with a News Feed ad that promotes a Whitepaper or even a case study.
You could even consider promoting a webinar, of which you could use to convert people into customers very quickly.
With that being said, let’s take a look at how you can remarket to people, based on video interactions.
First go to the ‘Audiences’ section of your Facebook Ad account.
Once there, click on ‘Create Audience’ and select ‘Custom Audience.’
Then select the ‘Engagement on Facebook’ option.
Select the ‘Video’ on Facebook option.
You then need to define some of the criteria for this Audience.
To begin with, you need to select the level of engagement you want this Audience to be based on.
It can be a good idea to choose the 75% option, due to the reasons mentioned earlier in relation to engagement and interest.
You’ll then want to select the video you want to create this Audience around.
Next you get to pick how far into the past you want to go, in order to build this Audience.
Unless you have reason to do so, it can be a good idea to leave this at 180 days. You will, however, want to test this over time, and experiment with shorter time periods.
When it comes to naming this Audience, be sure to give the Audience a name that makes it easy to identify later on.
When you want to create ads directed towards this Audience, all you have to do is go through the ad set up process, and then select this Audience in the initial targeting stage.
As mentioned, you can reach these people using pretty much any kind of ad format provided by Facebook.
#2 – Remarket Based on Facebook Page Interactions
Using this method of remarketing, you can reach people you might have otherwise not been able to before.
This is powerful, because after all, people might check out your Facebook Page, but not necessarily your website. Yet the fact that they’ve taken a look at your Facebook Page let’s you know they’re interested in what you have to offer.
The process for setting this up, is very similar to what we’ve just covered.
You need to go back to the Audiences section and create a new Custom Audience. You then need to select the ‘Engagement on Facebook’ option.
This time, however, you’ll want to pick the ‘Page’ option.
Once you do this, you’ll be asked to pick a Facebook Page and then next you’re presented with a bunch of ‘engagement options.’
Your ability to get results here, is going to depend on how ‘active’ your Facebook Page is at the moment.
If your Facebook Page is a relatively quiet place, then it can be a good idea to have a remarketing campaign aimed at anyone who has visited your Facebook Page.
You can then use such a campaign to move people along the Buyer’s Journey – as was referred to earlier.
After all, people have visited your Facebook page for a reason, and odds are they probably didn’t do it for fun, but because they’re looking to learn more about your solution and what you have to offer over competitors.
As a result promoting a case study, a webinar or even a free trial to these individuals, has the potential turn these them into leads and eventually customers.
When your Facebook Page begins to pick up some steam, you can then consider experimenting with the other options.
For the rest of the settings, it can be a good idea to leave things as they are
As before, however, consider giving your Audience a name that will make it easy to identify later on.
If you want to target this Audience as part of an ad campaign, simply select them within the targeting section, as shown earlier.
5 Common Facebook Remarketing Mistakes
Now let’s take a look at some of the common mistakes that people might make when setting up or running their Facebook Remarketing campaigns.
#1 – Not Segmenting Audiences.
Exposing all of your website visitors to the exact same remarketing campaign is going to produce subpar results.
You’ll want to create different remarketing campaigns, based on the different ways that people interact with your website – luckily, though, we’ve covered how this can be done throughout the post.
For instance, if someone reads a blog post on your site, then you might want to show them a remarketing ad that advertises a case study related to your product.
But if someone visits your pricing page (and doesn’t buy), you might want to show them a remarketing ad that promotes a special offer for new customers.
As was touched upon earlier, take a moment to map out each stage of the Buyer’s Journey for your potential customers. Then link each of these stages with kinds of interactions that people will have already had with your brand.
So for instance, someone in the Awareness or Consideration stage, has probably only interacted with your Facebook Page or a blog post on your site.
Someone in the Decision stage though, has probably taken a look at your pricing page.
When you have this mapped out, you’ll then have a better sense of how to create specific campaigns that will be highly relevant for those in different stages of the Buyer’s journey.
Once you’ve segmented out your Audiences you’ll then want to focus on –
- Creating specific ads for each segment
- Creating specific landing pages for each segment (more on this later)
By doing the above, the odds of generating an ROI from your remarketing campaigns will be higher, as people will find your marketing more relevant and hence will be more likely to engage with it.
# 2 – Improper Messaging Match Between Ads and Landing Pages
You’ll want your landing pages to match as closely as possible to your remarketing ads.
If you can create a tight ‘messaging match between the two, the odds of converting landing page visitors is going to be a lot higher.
Creating a messaging match means that you’ll want the images and the copy used within your ad, to match what is being used on the landing page.
Here’s an example of a Facebook ad campaign that doesn’t do a good job at this.
First let’s take a look at the ad. It mentions a ‘Sales Event’ and shows a picture of several ‘Mini’s.’
However, when you click that ad and reach the landing page, there is very little that in terms of the copy or image, that matches the ad.
There is no mention of a ‘Sales Event,’ nor is there a great deal of similarity between the images that are being used.
This lack of cohesion makes it feel as though you’re on the wrong page and though you’ve been tricked into clicking the ad.
As you can guess, this leads to a lack of trust because the promises of the ads aren’t fulfilled on the landing page. You now just want to click the back button because you feel like there’s nothing to be gained.
Though it relates to AdWords, this example from Optimizely perfectly illustrates the point.
Initially, Optimizely had one landing page for all of their ads.
However, they then decided to create dedicated landing pages, for each of their ad campaigns.
As you can see, each landing page has a headline that closely matches the headline that was used within the ad.
This made the ad feel more relevant for those who clicked on the ad. They now had an increased sense of feeling like they’re ‘in the right place.’
This change led to an amazing 39.1% increase in conversions from ‘visitors to leads.’
If you keep this concept in mind when creating your Facebook Remarketing campaigns, there’s no reason as to why you won’t be able to benefit from this phenomenon.
#3 – Failing to Exclude People From Campaigns
An example of this might be showing special offer ads to people that have already purchased from you.
Now, the good thing is that throughout this post, we’ve covered how you can exclude certain Audiences from your remarketing campaigns.
Though if you’re still a little unsure, just remember that it all really comes down to excluding certain URLs, that people won’t have visited, if they belong to a certain group.
For instance, if someone buys from you, then there’s a good chance that they’ll see a ‘thank-you’ page of some sort, that no one else will see.
You can exclude this url when setting up a ‘Custom Audience’ on Facebook, to make sure that your ads aren’t shown to people who do eventually buy from you.
On the other hand, if you’re trying to move people over from the Awareness stage to the Decision stage, you might want to create a Custom Audience of people that have not looked at your pricing page, but have had a look at your blog posts.
#4 – Not Rotating Ads
Rotating your ads, will ensure that your target Audience doesn’t become ‘blind’ to your remarketing campaigns. If they see the same ad repeatedly, they’ll eventually get to the point where they automatically ignore it.
Of course, this is bad because if they’re ignoring your ads, they’re probably not going buy from you.
However, the problem is amplified, because if people aren’t clicking on your ads, Facebook will penalize you because the platform will begin to think that your ad isn’t relevant.
As a result, Facebook will raise the cost of running that set specific set of ads to the Audience in question.
Thankfully, Facebook provides a metric known as ‘Frequency,’ of which lets you know how often people have already seen your ad.
You can find the Frequency of your ads by going into the Ad Manager and then making it so that you’re shown data for individual ads.
When you’re viewing data on an ‘ad-level’ you need to click on the ‘Columns’ option and then select ‘Delivery.’
Upon doing so, you’ll then be shown the Frequency of your ads.
Ideally, you want to keep your frequency below 3.
The chart below really exemplifies some of the points we’ve just covered.
It shows how an increase in Frequency can lead to a reduction in click through rate (CTR), as well as a rise in the cost per click (CPC).
When creating different ads for a remarketing campaign, keep in mind what was mentioned earlier, in relation to using different angles of persuasion.
#5 – Not Bidding Enough for Campaigns.
Though you want to keep your costs as low as possible, it’s important to remember that with remarketing campaigns, you’re showing ads to people that are much more likely to convert.
Because of this, you shouldn’t be afraid to bid a little higher than usual. In doing so, you’ll ensure that your ads get the exposure they deserve.
You may even want to experiment with bidding higher than the suggested bid, just to see what the effects will be on your campaign.
So that’s some of the common mistakes people make.
Now let’s look at how you can optimize your Facebook Remarketing campaigns
Optimizing Facebook Remarketing campaigns
As with any kind of Facebook Ad campaign, or marketing campaign for that matter, you’ll want to take steps to optimize your campaigns so that you can cut costs and maximize ROI.
#1 – Split Test Your Campaigns
This means that you’ll want to show different sets of ads, to the same Audience, so that you can quickly figure out which one is producing the best results.
When doing this, you don’t want to put all of your ads within the same ad set.
That is because Facebook will often automatically optimize your campaigns and prioritize displaying the ad with the best initial results, even though it might turn out to be a mediocre ad over a longer time period.
This can can skew your data and make it hard to accurately allocate budget.
Therefore, you’ll want to put your ads within different, dedicated ad sets, of which target the same Audience.
The graphic below, shows how Facebook Ad campaigns are structured and how ads can be separated out into ad sets.
It’s important to keep in mind that when you’re split testing your campaigns, you’ll want to go against some of your existing ‘best practices.’
When you decide to do the opposite of what is considered best practice, you tend to discover new ways of doing things, of which have the potential to produce much better results than if you were to make small incremental changes. Of course don’t breach the Facebook ads terms of service when doing this, however.
When split testing your Facebook Ads, place special focus on the headline and the image, as these can have the biggest impact on the performance of your ads.
#2 – Displaying Ads During ‘High Converting Time Periods’
If you really want to fine tune your campaigns, you might want to have it so that your campaigns are only running during the periods that are producing the best results.
You can view this information by again, going to the section where you can see specific data on the ‘ad level.’
You then need to click on ‘Breakdown’ and select ‘Time of day (Viewer’s Time Zone).
You’ll can then see which hours of the day, produced the best results in terms of engagement and conversions.
If you find that certain times are disproportionately producing better results, you may want to allocate your ad budget so your ads only show during these times.
You can select the times you want an ad to run, by going through the ad set up process and selecting ‘Lifetime Budget.’
You then need to click on ‘Show advanced options.’
You can then select ‘Run adverts on a schedule.’
Keep in mind that you’ll only want to optimize your campaigns in this way, after they’ve been running for a while.
That’s because the adjustments you make after a couple of weeks, will be much better educated, as you’ll have much more data to draw from, reducing the odds of outliers skewing data.
A Facebook Remarketing Campaign can produce amazing results if you want to generate leads,users or even revenue for your SAAS company.
In this post, we’ve taken a look at all the ways you can use Facebook Remarketing, in order to get great results.
What matters most, is that you put into action, some of what you’ve read. In doing so, you’ll learn very quickly how to get the best results from what you’ve learned in this post.
You don’t have to spend a lot of money and it can even be a good idea to spend only $20-30 a day to begin with. Once you know how everything work’s you can then take your spend to the next level.
So, get started now, as the faster you take action, the quicker results will come.