Let’s say your analytics show that people clicked on Ad “A” more than Ad “B”… is that intelligence that Ad “A” is superior to Ad “B” and therefore you should only run Ad “A”?
Nope. That’s just a single data point. A mere fact in a much larger playing field. However, your decision to eliminate Ad “B” is intelligence based on data… but you already know more data is needed to make intelligent decisions, right?
Maybe Ad “A” gets more clicks but Ad “B” generates more sales… or better yet, higher-end sales. What if you eliminated solely based on that one data point?
That’s where we get into the true distinction between Data and Intelligence and that’s exactly what ROCKETSHP CEO, Gabriel explains in this video.