Actionable Digital Marketing Blog

Buyer Personas Suck – Here’s The SMARTER Way
Buyer Personas Suck – Here’s The SMARTER Way
Content Marketing

Buyer Personas Suck – Here’s The SMARTER Way

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If you’ve been involved in marketing for more than two minutes, chances are you’ve come across a buyer persona before. Here’s the thing: These revered, crystal-ball-esque documents are stopping your marketing from actually going anywhere. What you need is a practical persona—a fresh, tangible representation of who your customer is, that can be used to …

Connect With Your Customers Through Storyselling
Connect With Your Customers Through Storyselling
Content Marketing

Connect With Your Customers Through Storyselling

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Okay, big confession – this article isn’t really ALL about storyselling. Or rather, it is, but it’s also about how the hell we can get rid of some old marketing notions and make storyselling a bigger part of what we do as marketers. How can we step into a future where digital marketing has an …

See How Content Marketing + Native Advertising = Results
See How Content Marketing + Native Advertising = Results
Content Marketing

See How Content Marketing + Native Advertising = Results

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Having great content is a necessity to compete in search engines and win the hearts of your audience. Some of the biggest digital brands in the world have been built on the backs of effective content marketing. However, having the best content in the world does nothing for you if you can’t actually get it …

Instagram + Storytelling = FinTech’s Secret Weapon!
Instagram + Storytelling = FinTech’s Secret Weapon!
Content Marketing

Instagram + Storytelling = FinTech’s Secret Weapon!

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Stories are powerful. As kids, our parents might read us stories before we go to sleep at night. As adults, we might get cozy with a book before turning off that lamp on the bedside table. Then we wake up in the morning read more stories in the news or read stories about your friends …