Actionable Digital Marketing Blog

Mobile Optimization: Moving from “Maybe” to “Must”
Mobile Optimization: Moving from “Maybe” to “Must”
Business

Mobile Optimization: Moving from “Maybe” to “Must”

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Imagine a store, which didn’t leave the lights on because they expected people to know they were open for business. How many customers do you think they’d get? You can laugh at the silliness of it, but did you know many online businesses are doing pretty much the same; simply by ignoring or delaying mobile …

Dominate the App Industry with Localization [Guest Post]
Dominate the App Industry with Localization [Guest Post]
Business

Dominate the App Industry with Localization [Guest Post]

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Developers often suffer from a failure of imagination. They want to give their apps high organic visibility, of course, and they imagine topping the charts in their local app market. That’s all wonderful, but it neglects a key fact: app stores aren’t just local distribution channels. They are global marketplaces, parceled into hundreds of localized …

Social Sharing: Push My Buttons
Social Sharing: Push My Buttons
Business

Social Sharing: Push My Buttons

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It seems to me that social share buttons are one of those features that seemed to appear everywhere overnight. People loved the idea of encouraging people to share their content on social media and when big names, like Mashable, feature their buttons prominently, who are we to say ‘no’? The question that no one seems …

5 Rockstar Podcasts You Should Be Listening To
5 Rockstar Podcasts You Should Be Listening To
Business

5 Rockstar Podcasts You Should Be Listening To

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Podcasts aren’t just useful for helping you avoid dying of boredom while you wait in a long queue or ride the bus; they’re also great sources of inspiration. If you’ve ever thought about starting a business, these five rockstar podcasts could give you the drive and the practical knowledge you need to make your entrepreneurial dreams …