Actionable Digital Marketing Blog

B2B Client Engagement Strategies to Increase Your Conversions
B2B Client Engagement Strategies to Increase Your Conversions
Business

B2B Client Engagement Strategies to Increase Your Conversions

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We measure customer satisfaction in all sorts of ways. ROI, page views, time on site, bounce rates — all of it provides insight but pales in comparison to client engagement. Client engagement is perhaps the strongest indicator of a customer’s feelings for your brand. Clients that engage with your brand develop brand loyalty, which is …

How to Hire, Structure, and Scale an Effective SaaS Sales Team
How to Hire, Structure, and Scale an Effective SaaS Sales Team
Business

How to Hire, Structure, and Scale an Effective SaaS Sales Team

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As a founder, you’re probably comfortable with sales. When you live and breathe your product, selling it comes naturally. However, many founders struggle when it comes time to let go of the reins and bring on a sales team to help them scale and expand. There are a few reasons why that is the case. …

China’s Growing $5.5 Trillion Mobile Payment Market Sets Sights on International Growth
China’s Growing $5.5 Trillion Mobile Payment Market Sets Sights on International Growth
Business

China’s Growing $5.5 Trillion Mobile Payment Market Sets Sights on International Growth

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In the near future, cash will be obsolete and all payments will be automatically made from your smart phone. To most people living in developed nations, the prospect of mobile payments still seems a bit far-fetched. You might be somewhat familiar with mobile payments, but a huge majority of people still pay their bills and …

How Retailers Can Attract Chinese Tourists by Accepting WePay
How Retailers Can Attract Chinese Tourists by Accepting WePay
Business

How Retailers Can Attract Chinese Tourists by Accepting WePay

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Australia and New Zealand have become hotspot holiday destinations for Chinese nationa ls that have become increasingly mobile over the course of the last decade. By 2022-23, Chinese visitors to Australia is forecast to generate an expenditure of $8.2 billion. Today China is the second largest inbound international tourism market for both New Zealand and …