Actionable Digital Marketing Blog

Here’s How Western Businesses Can Successfully Sell into China
Here’s How Western Businesses Can Successfully Sell into China
Business

Here’s How Western Businesses Can Successfully Sell into China

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When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you understand these differences, and adapt your marketing strategy accordingly. After all, as a legitimate business in the Western world, you wouldn’t be seen dead trying to …

How Much Are Your Customers Really Worth?
How Much Are Your Customers Really Worth?
Business

How Much Are Your Customers Really Worth?

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Imagine a customer walking into your store, with a big fat sign saying “I’LL SPEND $80,000” plastered across their forehead. Chances are, you’d attend to them pretty quickly. You might even accommodate a special request or two, because it’d be worth it in the long run for that kind of money. After they’d spent their …

B2B Client Engagement Strategies to Increase Your Conversions
B2B Client Engagement Strategies to Increase Your Conversions
Business

B2B Client Engagement Strategies to Increase Your Conversions

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We measure customer satisfaction in all sorts of ways. ROI, page views, time on site, bounce rates — all of it provides insight but pales in comparison to client engagement. Client engagement is perhaps the strongest indicator of a customer’s feelings for your brand. Clients that engage with your brand develop brand loyalty, which is …

How to Hire, Structure, and Scale an Effective SaaS Sales Team
How to Hire, Structure, and Scale an Effective SaaS Sales Team
Business

How to Hire, Structure, and Scale an Effective SaaS Sales Team

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As a founder, you’re probably comfortable with sales. When you live and breathe your product, selling it comes naturally. However, many founders struggle when it comes time to let go of the reins and bring on a sales team to help them scale and expand. There are a few reasons why that is the case. …