Actionable Digital Marketing Blog

How Māori-Chinese Relations Can Create Opportunity
How Māori-Chinese Relations Can Create Opportunity
Business

How Māori-Chinese Relations Can Create Opportunity

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There’s an undeniable mutual respect when Māori and Chinese enterprises do business together. I’ve felt it myself when working over in Shanghai. There is just something special between the two cultures that cultivates a bond and trust which can be channelled into building strong business partnerships. With the value of the Māori economy increasing to …

Māori business challenges and opportunities
Māori business challenges and opportunities
Business

Māori business challenges and opportunities

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Over the last 25 years, government and iwi have been working to acknowledge the mess of historical grievances the Treaty of Waitangi left in its wake. Many iwi have finally been able to reclaim land, and have reached settlements that make way for some pretty big opportunities for Māori in business. I’m seriously proud of …

Here’s How Western Businesses Can Successfully Sell into China
Here’s How Western Businesses Can Successfully Sell into China
Business

Here’s How Western Businesses Can Successfully Sell into China

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When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you understand these differences, and adapt your marketing strategy accordingly. After all, as a legitimate business in the Western world, you wouldn’t be seen dead trying to …

How Much Are Your Customers Really Worth?
How Much Are Your Customers Really Worth?
Business

How Much Are Your Customers Really Worth?

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Imagine a customer walking into your store, with a big fat sign saying “I’LL SPEND $80,000” plastered across their forehead. Chances are, you’d attend to them pretty quickly. You might even accommodate a special request or two, because it’d be worth it in the long run for that kind of money. After they’d spent their …