Actionable Digital Marketing Blog

Why Data is NOT Intelligence
Why Data is NOT Intelligence
Vlog

Why Data is NOT Intelligence

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Let’s say your analytics show that people clicked on Ad “A” more than Ad “B”… is that intelligence that Ad “A” is superior to Ad “B” and therefore you should only run Ad “A”? Nope. That’s just a single data point. A mere fact in a much larger playing field. However, your decision to eliminate …

Do You Know What You’re Fintech Is Fixing?
Do You Know What You’re Fintech Is Fixing?
Vlog

Do You Know What You’re Fintech Is Fixing?

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Stephen Covey said, “Begin with The End in Mind.” It’s true. It’s difficult to provide a solution without knowing exactly what the problem is, right? Well… Your consumers feel like that’s what you’re doing. Especially when solutions involve a third party. Yikes. Don’t do this to them! Know the specific problem you’re trying to solve …

How Does TikTok Do Growth Hacking?
How Does TikTok Do Growth Hacking?
Podcast

How Does TikTok Do Growth Hacking?

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In this episode, Gabriel Walker and Mark Hayes will discuss what kind of growth hacking TikTok has been using to become one of the world’s most downloaded apps back in the first half of 2018 (with over 104 million downloads!), and how it gives users an amazing user experience. In today’s episode: What is TikTok? …

Creative For A Purpose
Creative For A Purpose
Vlog

Creative For A Purpose

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What does “Creative For A Purpose” mean? Really, it’s about a balancing act to experience growth and hit your business goals… What kind of balance? We see this often: Some businesses accidentally focus more on what’s important to them — logo colors for example — instead of what’s important to their potential customers or clients …