Actionable Digital Marketing Blog

What Is Account-Based Marketing?
What Is Account-Based Marketing?
Customer Acquisition

What Is Account-Based Marketing?

Read more

Did you know that more than 60% of companies are planning to launch an account-based marketing campaign within the next year? Having a successful account-based marketing campaign is aligned with the sales and marketing departments of your business. How do you go about implementing account-based marketing into your company’s business strategy? We’ve created a complete guide to …

Why Data is NOT Intelligence
Why Data is NOT Intelligence
Vlog

Why Data is NOT Intelligence

Read more

Let’s say your analytics show that people clicked on Ad “A” more than Ad “B”… is that intelligence that Ad “A” is superior to Ad “B” and therefore you should only run Ad “A”? Nope. That’s just a single data point. A mere fact in a much larger playing field. However, your decision to eliminate …

Do You Know What You’re Fintech Is Fixing?
Do You Know What You’re Fintech Is Fixing?
Vlog

Do You Know What You’re Fintech Is Fixing?

Read more

Stephen Covey said, “Begin with The End in Mind.” It’s true. It’s difficult to provide a solution without knowing exactly what the problem is, right? Well… Your consumers feel like that’s what you’re doing. Especially when solutions involve a third party. Yikes. Don’t do this to them! Know the specific problem you’re trying to solve …

How Does TikTok Do Growth Hacking?
How Does TikTok Do Growth Hacking?
Podcast

How Does TikTok Do Growth Hacking?

Read more

In this episode, Gabriel Walker and Mark Hayes will discuss what kind of growth hacking TikTok has been using to become one of the world’s most downloaded apps back in the first half of 2018 (with over 104 million downloads!), and how it gives users an amazing user experience. In today’s episode: What is TikTok? …