Actionable Digital Marketing Blog

How much are your customers really worth?
How much are your customers really worth?
Business

How much are your customers really worth?

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Imagine a customer walking into your store, with a big fat sign saying “I’LL SPEND $80,000” plastered across their forehead. Chances are, you’d attend to them pretty quickly. You might even accommodate a special request or two, because it’d be worth it in the long run for that kind of money. After they’d spent their …

How Businesses SHOULD Use WeChat to Sell More in China
How Businesses SHOULD Use WeChat to Sell More in China
Marketing

How Businesses SHOULD Use WeChat to Sell More in China

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At its core, doing business is about connecting with people. Your business may have the best product, or the most flawless service, yet if you’re failing to connect with the target market, all of this is beside the point. It follows then, that if you’re looking to sell to Chinese buyers, you need to understand …

Understand Your Customers BETTER – By Using Practical Buyer Personas
Understand Your Customers BETTER – By Using Practical Buyer Personas
Marketing

Understand Your Customers BETTER – By Using Practical Buyer Personas

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If you’ve been involved in marketing for more than two minutes, chances are you’ve come across a buyer persona before. Here’s the thing: These revered, crystal-ball-esque documents are stopping your marketing from actually going anywhere. What you need is a practical persona—a fresh, tangible representation of who your customer is, that can be used to …

Daigou Are Not All They’re Cracked Up To Be
Daigou Are Not All They’re Cracked Up To Be
Marketing

Daigou Are Not All They’re Cracked Up To Be

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Everyone knows how hard getting into the Chinese market is. That’s why so many enter via the ‘Grey Wall of China’ – a series of grey channels or ‘daigou’ that act as a way to avoid protectionist regulations and get in front of the Chinese market. It’s an easy, quick way into the market – …