Actionable Digital Marketing Blog

How Māori-Chinese Relations Can Create Opportunity
How Māori-Chinese Relations Can Create Opportunity
Business

How Māori-Chinese Relations Can Create Opportunity

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There’s an undeniable mutual respect when Māori and Chinese enterprises do business together. I’ve felt it myself when working over in Shanghai. There is just something special between the two cultures that cultivates a bond and trust which can be channelled into building strong business partnerships. With the value of the Māori economy increasing to …

Māori business challenges and opportunities
Māori business challenges and opportunities
Business

Māori business challenges and opportunities

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Over the last 25 years, government and iwi have been working to acknowledge the mess of historical grievances the Treaty of Waitangi left in its wake. Many iwi have finally been able to reclaim land, and have reached settlements that make way for some pretty big opportunities for Māori in business. I’m seriously proud of …

The 2019 Guide to Cross Border eCommerce Law In China
The 2019 Guide to Cross Border eCommerce Law In China
Marketing

The 2019 Guide to Cross Border eCommerce Law In China

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New Year’s Eve 2018 might go down in history as the day that Kiwi businesses were cut off from China, with new cross-border e-commerce (CBEC) regulations set to hit on December 31. Or, then again, it might not… There’s plenty of scaremongering going on around China’s new tax reforms, but not a whole lot of …

How Conversational Marketing is Revolutionizing Businesses
How Conversational Marketing is Revolutionizing Businesses
Marketing

How Conversational Marketing is Revolutionizing Businesses

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It’s not often I can sit here and say that some ‘buzzword’ has significantly changed the way Rocketshp does business in a short period of time. But when it comes to conversational marketing, I can. About a year ago, Rocketshp began exploring the idea of conversational marketing. We met with the team at Drift, heard …