Actionable Digital Marketing Blog

What Industry Are You In?
What Industry Are You In?
Vlog

What Industry Are You In?

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WHAT INDUSTRY ARE YOU IN? This is a question you MUST be able to answer. It must be very clear and here’s why  If you’re not clear as to what industry you’re in, you’ll never retain the proper clientele… …if you retain any clientele at all. So, if you feel like you’re in multiple industries, …

Market Validation Is Evolving
Market Validation Is Evolving
Vlog

Market Validation Is Evolving

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Before the digital age, companies were left to guess what consumers were doing, what they chose, why they chose it, how they chose it, etc. But now? Now the guessing game is over… market validation is evolving. Data allow us to know everything we ever needed to know about consumers… almost to a creepy degree, …

What Is Account-Based Marketing?
What Is Account-Based Marketing?
Customer Acquisition

What Is Account-Based Marketing?

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Did you know that more than 60% of companies are planning to launch an account-based marketing campaign within the next year? Having a successful account-based marketing campaign is aligned with the sales and marketing departments of your business. How do you go about implementing account-based marketing into your company’s business strategy? We’ve created a complete guide to …

Why Data is NOT Intelligence
Why Data is NOT Intelligence
Vlog

Why Data is NOT Intelligence

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Let’s say your analytics show that people clicked on Ad “A” more than Ad “B”… is that intelligence that Ad “A” is superior to Ad “B” and therefore you should only run Ad “A”? Nope. That’s just a single data point. A mere fact in a much larger playing field. However, your decision to eliminate …