Actionable Digital Marketing Blog

How Conversational Marketing is Revolutionizing Businesses
How Conversational Marketing is Revolutionizing Businesses
Marketing

How Conversational Marketing is Revolutionizing Businesses

Read more

It’s not often I can sit here and say that some ‘buzzword’ has significantly changed the way Rocketshp does business in a short period of time. But when it comes to conversational marketing, I can. About a year ago, Rocketshp began exploring the idea of conversational marketing. We met with the team at Drift, heard …

Can Artificial Intelligence Replace The Content Writer?
Can Artificial Intelligence Replace The Content Writer?
Marketing

Can Artificial Intelligence Replace The Content Writer?

Read more

Ah, AI. The thing that’s going to take all our jobs and make sure we’re all enslaved by machines in a hundred years. Tax accountants will be obsolete, fast food cooks will be replaced by robots, and journalists will be left crying into their keyboards thanks to AI content taking over. At least that’s what …

Here’s How Western Businesses Can Successfully Sell into China
Here’s How Western Businesses Can Successfully Sell into China
Business

Here’s How Western Businesses Can Successfully Sell into China

Read more

When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you understand these differences, and adapt your marketing strategy accordingly. After all, as a legitimate business in the Western world, you wouldn’t be seen dead trying to …

How Much Are Your Customers Really Worth?
How Much Are Your Customers Really Worth?
Business

How Much Are Your Customers Really Worth?

Read more

Imagine a customer walking into your store, with a big fat sign saying “I’LL SPEND $80,000” plastered across their forehead. Chances are, you’d attend to them pretty quickly. You might even accommodate a special request or two, because it’d be worth it in the long run for that kind of money. After they’d spent their …