Actionable Digital Marketing Blog

The 2019 Guide to Cross Border eCommerce Law In China
The 2019 Guide to Cross Border eCommerce Law In China
Marketing

The 2019 Guide to Cross Border eCommerce Law In China

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New Year’s Eve 2018 might go down in history as the day that Kiwi businesses were cut off from China, with new cross-border e-commerce (CBEC) regulations set to hit on December 31. Or, then again, it might not… There’s plenty of scaremongering going on around China’s new tax reforms, but not a whole lot of …

How Conversational Marketing is Revolutionizing Businesses
How Conversational Marketing is Revolutionizing Businesses
Marketing

How Conversational Marketing is Revolutionizing Businesses

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It’s not often I can sit here and say that some ‘buzzword’ has significantly changed the way Rocketshp does business in a short period of time. But when it comes to conversational marketing, I can. About a year ago, Rocketshp began exploring the idea of conversational marketing. We met with the team at Drift, heard …

Can Artificial Intelligence Replace The Content Writer?
Can Artificial Intelligence Replace The Content Writer?
Marketing

Can Artificial Intelligence Replace The Content Writer?

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Ah, AI. The thing that’s going to take all our jobs and make sure we’re all enslaved by machines in a hundred years. Tax accountants will be obsolete, fast food cooks will be replaced by robots, and journalists will be left crying into their keyboards thanks to AI content taking over. At least that’s what …

Here’s How Western Businesses Can Successfully Sell into China
Here’s How Western Businesses Can Successfully Sell into China
Business

Here’s How Western Businesses Can Successfully Sell into China

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When it comes to e-commerce in China, there are significant differences in how consumers buy products compared to the Western world. As a business entering China, it’s critical you understand these differences, and adapt your marketing strategy accordingly. After all, as a legitimate business in the Western world, you wouldn’t be seen dead trying to …