Actionable Digital Marketing Blog

10 Client Engagement Strategies to Increase Conversions and Build Relationships
10 Client Engagement Strategies to Increase Conversions and Build Relationships
Business

10 Client Engagement Strategies to Increase Conversions and Build Relationships

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We measure customer satisfaction in all sorts of ways. ROI, page views, time on site, bounce rates — all of it provides insight but pales in comparison to client engagement. Client engagement is perhaps the strongest indicator of a customer’s feelings for your brand. Clients that engage with your brand develop brand loyalty, which is …

6 SaaS Companies Using Innovative Strategies to Reduce Churn
6 SaaS Companies Using Innovative Strategies to Reduce Churn
Marketing

6 SaaS Companies Using Innovative Strategies to Reduce Churn

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Recurring revenue is the gold standard for SaaS companies, and revenue churn is the perhaps the most important metric that they must work to combat. Churn is the SaaS-killer. It eats away at your revenue, demands the attention of your most valuable team members, and can cast a dark cloud over the future of your …

SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data
SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data
Analytics

SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data

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Scaling a Software as a Service (SaaS) company is a difficult task. Many young SaaS companies struggle to reach predictable revenue growth and even fewer reach truly reliable profitability. To run a successful SaaS business, you can’t just expect to offer your software through a monthly subscription and watch the success follow. Every successful SaaS …

Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel
Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel
Analytics

Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel

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For SaaS companies, there is nothing more important than working to improve your SaaS sales funnel. Your funnel plays a critical role in your business, ushering visitors toward becoming customers and keeping those customers on board after they begin to use your platform. There is always room to improve, and failing to audit and optimize …