Actionable Digital Marketing Blog

6 SaaS Companies Using Innovative Strategies to Reduce Churn
6 SaaS Companies Using Innovative Strategies to Reduce Churn
Marketing

6 SaaS Companies Using Innovative Strategies to Reduce Churn

Read more

Recurring revenue is the gold standard for SaaS companies, and revenue churn is the perhaps the most important metric that they must work to combat. Churn is the SaaS-killer. It eats away at your revenue, demands the attention of your most valuable team members, and can cast a dark cloud over the future of your …

SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data
SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data
Analytics

SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data

Read more

Scaling a Software as a Service (SaaS) company is a difficult task. Many young SaaS companies struggle to reach predictable revenue growth and even fewer reach truly reliable profitability. To run a successful SaaS business, you can’t just expect to offer your software through a monthly subscription and watch the success follow. Every successful SaaS …

Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel
Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel
Analytics

Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel

Read more

For SaaS companies, there is nothing more important than working to improve your SaaS sales funnel. Your funnel plays a critical role in your business, ushering visitors toward becoming customers and keeping those customers on board after they begin to use your platform. There is always room to improve, and failing to audit and optimize …

How to Hire, Structure, and Scale an Effective SaaS Sales Team
How to Hire, Structure, and Scale an Effective SaaS Sales Team
Business

How to Hire, Structure, and Scale an Effective SaaS Sales Team

Read more

As a founder, you’re probably comfortable with sales. When you live and breathe your product, selling it comes naturally. However, many founders struggle when it comes time to let go of the reins and bring on a sales team to help them scale and expand. There are a few reasons why that is the case. …