Actionable Digital Marketing Blog

Market Validation Is Evolving
Market Validation Is Evolving
Vlog

Market Validation Is Evolving

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Before the digital age, companies were left to guess what consumers were doing, what they chose, why they chose it, how they chose it, etc. But now? Now the guessing game is over… market validation is evolving. Data allow us to know everything we ever needed to know about consumers… almost to a creepy degree, …

What Is Account-Based Marketing?
What Is Account-Based Marketing?
Customer Acquisition

What Is Account-Based Marketing?

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Did you know that more thanĀ 60% of companiesĀ are planning to launch an account-based marketing campaign within the next year? Having a successful account-based marketing campaign is aligned with the sales and marketing departments of your business. How do you go about implementing account-based marketing into your company’s business strategy? We’ve created a complete guide to …

Why Data is NOT Intelligence
Why Data is NOT Intelligence
Vlog

Why Data is NOT Intelligence

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Let’s say your analytics show that people clicked on Ad “A” more than Ad “B”… is that intelligence that Ad “A” is superior to Ad “B” and therefore you should only run Ad “A”? Nope. That’s just a single data point. A mere fact in a much larger playing field. However, your decision to eliminate …

Do You Know What You’re Fintech Is Fixing?
Do You Know What You’re Fintech Is Fixing?
Vlog

Do You Know What You’re Fintech Is Fixing?

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Stephen Covey said, “Begin with The End in Mind.” It’s true. It’s difficult to provide a solution without knowing exactly what the problem is, right? Well… Your consumers feel like that’s what you’re doing. Especially when solutions involve a third party. Yikes. Don’t do this to them! Know the specific problem you’re trying to solve …