Actionable Digital Marketing Blog

SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data
SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data
Analytics

SaaS Sales Metrics: A Guide to Measuring & Optimizing Your Most Important Business Data

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Scaling a Software as a Service (SaaS) company is a difficult task. Many young SaaS companies struggle to reach predictable revenue growth and even fewer reach truly reliable profitability. To run a successful SaaS business, you can’t just expect to offer your software through a monthly subscription and watch the success follow. Every successful SaaS …

Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel
Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel
Analytics

Step-By-Step Guide to Auditing & Optimizing your SaaS Sales Funnel

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For SaaS companies, there is nothing more important than working to improve your SaaS sales funnel. Your funnel plays a critical role in your business, ushering visitors toward becoming customers and keeping those customers on board after they begin to use your platform. There is always room to improve, and failing to audit and optimize …

Your 2014 Google Analytics Resource List
Your 2014 Google Analytics Resource List
Analytics

Your 2014 Google Analytics Resource List

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“Pics or it didn’t happen!” This is the usual retort when you recount a particular event you experienced in all its awesome glory. Today, events are only as important as the proof that they actually happened. And you know who would demand proof more than anyone else? Your boss — be it a C-suite exec …

6 Google Analytics Tools You Don’t Know About
6 Google Analytics Tools You Don’t Know About
Analytics

6 Google Analytics Tools You Don’t Know About

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For many web marketers and SEO professionals, Google Analytics (GA) is the de facto tool for measuring and tracking site performance in major search engines. Yet, when it comes to GA, odds are even so-called “power users” aren’t getting the as much mileage as they possibly could. What if you could track social media engagement …